“Consumers today face an increasing amount of advertising from competing companies. To what extent do you think about consumers are influenced by advertisements. What measures could be taken to protect them?”
Writing Sample with TEEEL Structure
Consumers today are increasingly exposed to a flood of advertisements from various companies. These advertisements significantly influence consumer behavior, often driving people to make unnecessary purchases. I believe that while advertising plays a role in informing consumers, it also manipulates their choices, and steps should be taken to protect them.
[T] Advertising has a powerful influence on consumer decisions. [E] Companies use emotional appeals and repetitive messaging to create a strong impact. [E] For instance, ads for luxury goods often depict an aspirational lifestyle, making consumers believe that buying these products will improve their social status. [E] As a result, many consumers end up purchasing items they do not need, driven by the desire to attain the image presented in the ads. [L] This manipulation leads to impulsive buying, often at the cost of financial well-being.
[T] To mitigate the negative effects of advertising, certain measures can be taken. [E] One effective strategy is stricter regulation of ads, particularly those targeting vulnerable groups like children. [E] For example, many countries have laws that restrict the advertising of junk food during children’s television shows, which helps reduce their exposure to unhealthy products. [E] Another measure is promoting media literacy, which equips consumers with the skills to critically analyze ads and recognize manipulative tactics. [L] By becoming more informed, consumers can make decisions based on their needs rather than the influence of advertisements.
In conclusion, while advertising serves as a tool for companies to inform consumers, it also has a significant manipulative effect. Implementing stricter regulations and promoting media literacy are essential steps in protecting consumers from the undue influence of advertising, allowing them to make more rational and informed choices.
