“More and more companies are promoting their products through major sports events. Do you think this is a positive or negative trend?“
Writing Sample with TEEEL Structure
Introduction
Rewrite the topic in one sentence
In recent years, many companies have turned to major sports events as a platform to promote their products.
State your position in one sentence
While some argue that this trend has its downsides, I am convinced that it generally offers more advantages than disadvantages.
Body Paragraph 1
T (Topic sentence)
One clear benefit of advertising during sports events is the large audience reach.
E (Explain)
Major sports events could attract millions of viewers worldwide and provide companies with a unique opportunity to boost brand visibility.
E (Example)
For instance, Coca-Cola and Nike have successfully expanded their global presence by intensive marketing activities during events like the Olympics and the FIFA World Cup . This increased exposure can lead to higher sales and greater market share.
E (Elaboration)
Moreover, associating products with the excitement of sports can create a positive image for the brand, making it more memorable to consumers. The emotional connection that fans feel during these events can enhance brand loyalty.
L (Link back to thesis)
— not needed here
Body Paragraph 2
T (Topic sentence)
However, there are potential downsides to this trend.
E (Explain)
Advertising during major sports events can be extremely costly, meaning only large companies with significant budgets can afford it.
E (Example)
For instance, the cost of a 30-second advertisement during the Super Bowl can reach millions of dollars, which smaller businesses simply cannot afford. This creates a gap between large corporations and smaller businesses, which may struggle to compete.
E (Elaboration)
Additionally, excessive advertising during sports events can sometimes feel intrusive to viewers, leading to ad fatigue or a negative perception of the brand. To mitigate this, companies must ensure that their advertisements are creative and engaging, rather than overwhelming.
L (Link back to thesis)
— not needed here
Conclusion
Restate position and summarize main points
In conclusion, promoting products through major sports events offers valuable exposure and brand recognition, despite the high costs and occasional viewer fatigue. Overall, I believe the advantages of this trend outweigh the disadvantages, especially for companies that can create meaningful connections with the audience.
